How to Optimize Your Site’s Performance

I wrote this article to optimize your site’s performance, please read to the end. The loading speed of a website is crucial to the success of a business on the internet. Based on a study by, a website that opens more than three seconds will have an impact on a seven percent reduction in conversions.

The speed of a website when accessing by prospective buyers has a huge impact on your business, especially businesses that use the internet as a marketing tool. If your website is slow when opening, this will increase your website’s bounce rate. Visitors will feel bored and won’t want to open your website again.

Bounce rates are the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Example: If one day the total visitors to your website are 100 unique visitors. If data from Google Analytics, the number of visitors who open another page on your website is 10 unique visitors. Your website’s bounce rate 90:100, so the bounce rate is 90%. One reason why your bounce rate is a high possibility because your website load speed is more than three seconds.

The Effect of the Bounce Rate on Your Site’s Performance

The bounce rate has a big effect on your website ranking position on Google search results. If there are two websites that have the same article, then most likely the first page on Google search results is that has a low bounce rate. Why is it like that?

Explanation of why a website with a low bounce rate will be on the first page of Google search results is as follows, this is just one factor.

Google is the largest search engine in the world. He will provide the most relevant search results. Now, how does Google know that it is the most relevant result? One of the factors is the low bounce rate.

A low bounce rate indicates the user gets what he is looking for. So he wants to know more other articles on your website. Make your visitors feel at home on your website for a long time. Make quality articles for your website visitors. They will read other articles on your website.

7 WordPress Setting to Optimize Your Site’s Performance

Here is a list of seven WordPress settings to maximize your site’s performance:

1. Choose a Lightweight Theme

When you are wrong in choosing a theme, this is the beginning of a disaster for your website. Your website will be slow to open and will make visitors bored. They will not visit your website again.

Don’t choose a theme that has a lot of flash and lots of images. This will reduce your site’s overall performance. I prefer simple themes but have high speed. Check out these themes that are specifically optimized for speed.

2. Always Update the Plugin that You are Using

Developers always improve the plugins they build. They try to make plugins that reliable and give satisfaction to users. Plugins that have not been updated for a long time will cause bad performance.

To check the updated plugin, go to the plugin section and find the plugin that needs to be updated to the latest version. To optimize your site’s performance, check out this plugin that is specifically optimized for speed.

3. Only Use a Good Plugin on Your Website

Choosing the best plugin is not easy. The developers claim, their plugins are the best, but in practice, they don’t. We must be smart to choose which plugins are the best of the best.

There are hundreds of plugins available on WordPress. Tips for determining a good plugin are:

  • Select plugins with a minimum rating of four or five. More users giving a rating of 4 or 5, this proves that the plugin is worth using.
  • Check the number of installed plugins, the bigger the better. The minimum is 10000 active installations.
  • There is an increase in your website’s performance directly. After installing the plugin, you can check the performance, compare before and after installing the plugin.

4. Install one of Cache Plugins

I use the W3 Total Cache Plugin on the website. This plugin works very well, able to accelerate a short load time.

Optimize Your Site’s Performance
Optimize Performance on

W3 Total Cache is able to:

  • Minifies and compresses pages and posts, CSS and JavaScript.
  • Caches database objects.
  • Caches fragments in memory.
  • JavaScript grouping by a template.

5. Don’t Use Plugins that Are Not Important

Plugins can cause benefits for website owners if used correctly. Users who don’t understand coding really need a plugin. With plugins, their websites can function better. Some plugin functions: beautify the display, speed up load time and more.

Using a plugin that doesn’t add benefits to your website will worsen your website performance. Not all plugin developers are experts in coding. Not all. Therefore, use plugins that add benefits.

Once you install the plugin, it will increase the load time of your website. The plugins that you install make an HTTP request to load assets such as Scripts, CSS and images. Therefore, it will add to your website load.

6. Clean the Database Periodically

Another way to optimize your site’s performance is to clean the database regularly. Over time, your database will increase in size. This happens with many spam comments, revised articles and increasing your trash folder.

If you want an easy database cleaning process, I recommend using the WP-Optimize plugin. With this plugin, you can easily delete unnecessary data.

7. Only Show a Few Posts

Show only a few posts on your home page. This method will optimize your site’s performance. At, I only show fewer than ten articles. Don’t forget to appear just summarize the article.

Show a Few Posts
Show a Few Posts

Currently, WordPress is the largest CMS used to build websites. Many conveniences that are obtained when using WordPress. I use it because it’s easy to understand and highly customizable. That’s the seven ways to optimize your site’s performance that I can present. If you have other methods, please share it in the comments column. Thank you for your visit, I hope you can benefit from this article.

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